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Connecting the dots — By combining our knowledge of fashion trends, materials and manufacturing techniques, Corem creates perfect synergies and licensing agreements for global power brands, helping establish them in the fashion market.
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Design
Corem makes design statements; thus our design process is based on the creation of iconic products. Such products require iconic craftmanship that continuously strive towards novel solutions, which fuse the latest technology and extreme attention to detail.
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Brand
The first brand with whom Corem joins forces is a true global superbrand: National Geographic, whose brand associations are authentic, powerful, trustworthy, exciting, relevant and positive. National Geographic is uniquely positioned to appeal to both consumers and explorers. Every year, National Geographic distributes a portion of its proceeds to the National Geographic Society, creating more opportunities to work toward a planet in balance.
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Marketing
At Corem, we analyse the core DNA of the licenser’s brand and create the perfect product and marketing strategies for it. National Geographic is the premier storyteller with rich and inspiring content: a dream come true for every marketer. Our approach focuses on marketing campaigns, which dynamically usher the National Geographic community into the fashion market and broaden its fan base while also supporting and promoting sales. Our goal is to create brand awareness and grow brand performance as well as to create a campaign that includes customized activities for each touchpoint, be this social media, point of sale or print.
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Distribution
The value created by collaborating with the amazing National Geographic brand constitutes a win-win situation for the brand and the retailer. The rich content and relevant stories at the point of sale generate an outstanding emotional benefit for the customer. Brand awareness and sales are driven simultaneously – and encourage the consumer to share his unique experience. We partner with the largest department stores in the market and develop shops within shops, thereby creating the perfect environment that captures attention and uplifts the sales floor.